Our Ethical Framework

As the Akdeniz University Science Communication Office, we view science communication not merely as a promotional activity, but as an integral part of the university’s public responsibility toward society. For this reason, we conduct our work based on the following ethical and principled framework.

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1. Public Responsibility

Scientific knowledge is a shared value of society as a whole, not only of academic circles. Our Office considers it a fundamental responsibility to share the knowledge produced at the university with society, to strengthen scientific literacy, and to ensure the visibility of science in the public sphere.

2. Accessibility and Clarity

The aim of science communication is to make academic knowledge accessible to everyone. Therefore, in our work we:

• simplify technical language,

• use formats that address different age groups and educational levels,

• produce content that facilitates society’s engagement with science.

3. Participation and Interaction

We regard science communication not as a one-way transfer of information, but as a space for mutual interaction. As emphasized in the Science Café approach, we value creating environments where everyone can ask questions, participate in discussions, and think together.

4. Voluntariness and Sincerity

The impact of science communication activities increases by strengthening sincerity rather than formality. Therefore, we:

• support the voluntary participation of academics and students in the process,

• encourage conversational and dialog-based environments instead of formal presentation styles,

• aim to make science a natural part of everyday life.

This approach is clearly emphasized in the Science Café Handbook.

5. Reliability and Scientific Responsibility

Science communication requires the accurate transmission of scientific knowledge without distortion and with its context preserved. Therefore, we:

• produce our content in accordance with principles of academic accuracy,

• avoid exaggerated, misleading, or sensational presentations,

• adopt a representational language consistent with the university’s scientific reputation.

This approach is also aligned with the university’s understanding of responsibility regarding its institutional representation.

6. Student Participation and Educational Responsibility

In line with the directive, we attach importance to students taking an active role in the science communication process. Science communication is not only an activity area for students, but also a space for developing public responsibility, communication skills, and ethical awareness.

7. Continuous Evaluation and Development

 

Measuring and improving the impact of science communication activities is among the core responsibilities of our Office. Therefore, we regularly evaluate our events and content, take feedback into account, and strive for continuous improvement in our work.